Leonesi Srl’s history has started in ‘60s, when Luigi Leonesi and his father Dante founded a fruit and vegetables warehouse in Montese, a small town near Modena, in Northern Italy. After two decades, they wanted to improve their products’ transport conditions and chose to expand by opening a new warehouse in Vignola, a bigger nearby town, during the ‘80s.
Since then, the Leonesi family’s incessant search for innovation has continued, by investing in new machinery and by adapting the processing line to the changing needs of fruit and vegetable products for sale. As a result, in 1990 Leonesi, along with a group of producers and retailers, founded the Consorzio per la patata tipica di Bologna (a consortium to safeguard the PDO potatoes from Bologna), that later turned into today’s Consorzio Patata Italiana di Qualità (“Italian Potato Quality Consortium”), which has the exclusive rights to sell the famous Selenella products. The consortium wants to highlight the heritage of this territory, that since XIX century it has been known for the quality and excellence of its potatoes’ cultivation.